noracares and 24-hour care: A revolution in Care – the interview

A stroke, a sudden challenge – and the beginning of an idea that would sustainably change the care sector. When a person suddenly depends on help from one moment to the next, there is often no time for long deliberations. Decisions must be made quickly, while emotions, uncertainty and organizational pressure weigh on relatives at the same time.

 

 

It is precisely in such moments that it becomes clear how complex the topic of care really is. The search for suitable 24-hour care, unclear costs, a lack of transparency and the great need for trust present many families in Austria and Germany with enormous challenges.

From a very personal experience, a vision emerged in precisely this field of tension: noracares. A care platform that not only connects, but truly brings together – people, needs and responsibility. In this interview, founder Nora explains how a stroke of fate sparked a solution that makes care more transparent, efficient and, above all, more humane – for families as well as for caregivers.

 

 

 

 

 

A personal turning point that changed everything – and laid the foundation for the mission of noracares.

It was a stroke of fate that led Nora to fundamentally question the care sector. When the husband of her best friend suddenly needed care after a stroke, she was confronted with exactly the challenges that many families know all too well: opaque placement processes, high costs and the feeling of not being able to truly trust anyone.

“The life my friend had known until then was over from one day to the next. But she absolutely did not want to put her husband in a nursing home. He was always there for me – now I definitely want to be there for him,” Nora recalls.

Suddenly everything had to be organized at once: dealing with authorities, offers for a care bed and a stairlift, numerous conversations – and above all the search for a suitable care assistant. It was precisely during this phase that it became clear how difficult it is to quickly find affordable and trustworthy support for care at home.

Challenges and problems in the search for care

“I remember the desperate search for a qualified caregiver,” Nora says. “Most offers were expensive, and it often remained unclear whether the caregiver would really be a good fit for us.”

A traditional agency was out of the question for cost reasons. Newspaper ads seemed dubious: no clear contact details, no résumés, no proof of training or experience. The online search was also frustrating – many platforms were not specialized in care or offered hardly any transparency.

The biggest challenges families are confronted with:

• high costs and unclear pricing
• lack of transparency regarding qualifications
• no opportunity to get to know caregivers in advance
• language barriers and cultural differences

“If I suddenly have to organize hourly care or 24-hour support and my financial resources are limited, I am faced with almost unsolvable problems,” says Nora.

 

 

“I thought to myself: There has to be a better way,” Nora recalls. The more experience she gained together with her friend, the clearer the vision of a platform became – one that would provide real guidance to people in exactly such situations.

A central problem: caregivers were simply assigned by agencies. Sympathy, trust or having a say hardly played any role. At the same time, caregivers also suffered from a lack of transparency, little say and unfair pay.

“I wanted to create a solution where families know who is coming into their home – and caregivers can decide for themselves who they want to work for,” explains Nora. This was exactly where the existing system lacked security, humanity and equality.

 

 

These experiences led to a new approach. “We focus on independent searching. With agencies, a third person arranges everything. With noracares, this intermediate step is eliminated. You register – and our intelligent matching system suggests suitable caregivers to you,” explains Nora.

If you would like to learn more about how noracares supports you digitally, you can find further insights here: Nora – your personal care companion on the care platform noracares.at.

This is how noracares sets new standards in care

“This creates real transparency. You have a say and can tell at the latest during the video introduction whether it’s a good personal fit,” says Nora. “Only when both sides are convinced does a collaboration arise.”

This approach clearly distinguishes noracares from traditional agencies: not an anonymous intermediary decides, but you yourself.

The most important features at a glance

If you are unsure how to get started, you will find a simple guide here: Your free platform: How to use noracares.

Why noracares also sets new standards in terms of pricing

For us, transparency also means legal clarity! Especially in the area of 24-hour care, topics such as self-employment, contracts and framework conditions are crucial. noracares creates clarity here by ensuring that all profiles contain clear information about qualifications, working models and availability. This way, from the very beginning, you know under which conditions a collaboration will take place – transparent, comprehensible and fair.

Many online providers still essentially operate like traditional agencies – just digitally. noracares takes a different path: without placement commissions, without hidden surcharges.

Whether you are looking for short-term support or long-term 24-hour care: with noracares you will find affordable, transparent solutions that are based on real needs – not rigid packages.

The mission of noracares

What began as support for a friend became a clear conviction: care must not overwhelm or dehumanize – neither families nor caregivers.

noracares wants to create a world of care in which families feel seen and supported. And in which caregivers are treated fairly, appreciated and able to work autonomously.

noracares is not a traditional agency, but a digital care platform and community. A dedicated team in Linz works every day to shape care in a cooperative, transparent and humane way.

Or as Nora puts it:

“Care works best when both sides can say: This feels right. That is exactly the feeling we want to make possible with noracares.”

In the conversation, it becomes clear that this mission is far more than a business goal for Nora.

“When I look back today, I don’t just see a platform,” says Nora. “I see all the conversations with families who were desperate. And I see caregivers who were finally able to say: Now I can decide for myself.”

In our interview, she repeatedly emphasizes one central point:
Care must not be an anonymous system. It must remain a relationship.

“Technology is not an end in itself for us,” Nora continues. “It is a tool to enable humanity – not to replace it.”

This makes it clear: noracares did not emerge from a market analysis – but from a personal experience that wanted to change something.

 

 

 

Organizing care used to be a bureaucratic obstacle course. With noracares, it becomes as easy as online shopping – only much more personal. The core of our platform is Nora, our intelligent algorithm.

You create your profile, specify your wishes, and Nora scans all profiles within seconds to deliver suggestions that truly match your life situation.

Your advantages at a glance

 

For families: How to find a sense of security

Care is always personal. Every home, every family and every life situation is different. That is exactly why the noracares mission care platform does not rely on rigid packages, but on flexible solutions that are oriented to your daily life – and to what your loved ones truly need.

Often everything begins with a simple but difficult question: Who can help us now – and who can we trust?

Especially in uncertain moments, you do not need complicated processes, but guidance and a say in the matter. noracares accompanies you exactly in this phase – step by step – and gives you a good feeling with every decision.

Choose the care that suits you

Sometimes a care situation changes gradually. Sometimes all of a sudden. That is why it is important that you can choose exactly the support that matches your current needs – no more and no less.

With noracares, you decide for yourself which type of care makes sense for your family. Flexible, transparent and adaptable at any time.

Hourly support

Not every situation requires around-the-clock care. Sometimes you simply need reliable help in everyday life.

Are you looking for someone to support you during the day? Whether senior care, help around the house, accompaniment on walks or relief for you as a relative – at noracares you will find caregivers who are there exactly when you need them.

This type of care is particularly suitable if:

• You handle a lot yourself but need relief
• Your relative is still relatively independent
• You want to remain flexible

Your advantages with hourly care:

• Flexible hours tailored to your daily life
• Individual support exactly where it is needed
• Financial predictability through transparent hourly rates
• Option to gradually expand care
• More freedom for you as a relative

Trust, sympathy, and a good gut feeling are especially crucial here. You can find out how important humanity in care is here: Care with Heart – Compassionate support that builds trust.

24-hour care

If your relative requires continuous support, 24-hour care may be the right solution. The caregiver lives directly in the household – in the familiar environment that provides security, orientation, and quality of life.

This type of care means:

• Support around the clock
• A dedicated contact person instead of constantly changing caregivers
• More peace and stability for the whole family

Further advantages of 24-hour care:

• Consistent care with a personal relationship
• Relief for relatives even at night or in emergencies
• Structure and security in everyday life
• Remaining in a familiar environment instead of moving to a nursing home
• Clear agreements on tasks, hours, and compensation

Especially for people with dementia, limited mobility, or high care needs, this type of care provides emotional security and organizational relief at the same time.

Find the right care in 4 steps

So that you don’t feel overwhelmed, the process is deliberately designed to be clear and simple. noracares guides you in a structured way – without time pressure, without obligation.

1. Register: Create your free account at noracares.at.
2. Clarify needs: Describe the care situation, wishes, and general conditions.
3. Review suggestions: Nora shows you caregivers who are a professional and personal fit.
4. Get to know each other: You contact your favorites directly and get to know them via video call.

This way, you remain in control at all times – and make decisions based on a secure feeling. Because in the end, it’s not just about organization. It’s about everyone involved feeling well cared for.

 

Care is not a project that you simply “get done.” It is a process full of emotions, responsibility, and hope. noracares is by your side so that you don’t have to walk this path alone – and so that your loved ones are well supported.

 

 

 

 

For caregivers: Your job, your freedom

 

You are the heart of care. Nothing would work without you – and that’s exactly why your job should adapt to your life, not the other way around.

At noracares, you’ll find care jobs that match your skills, your experience, and your daily life. We have rewritten the story of care – away from rigid placements, toward genuine self-determination.

Many caregivers know the feeling of having little say: assignments are predetermined, working hours are inflexible, and pay is often intransparent. noracares deliberately takes a different path. You decide where, how, and for whom you want to work.

Choose your working model

Care is not the same for everyone – and neither is your life. Maybe you want to stay flexible because you have a family or are pursuing further education. Maybe you are looking for stability and an intensive care situation where you can focus entirely on one person.

That’s exactly why noracares offers you no one-size-fits-all solution, but real freedom of choice. You decide which model suits your current phase of life – not an agency, not a fixed schedule.

At noracares, two clear models are open to you – depending on what your life looks like right now:

Hourly assignments

Ideal if you want to remain flexible, have family, further training, or other commitments, or want to combine multiple assignments. You determine your availability and shape your working day yourself.

Your advantages:

• Flexible working hours according to your calendar
• Opportunity to combine multiple assignments
• Better work-life balance
• Self-determined selection of your work locations
• Transparent agreements directly with the family

This model is particularly suitable if you value variety and want to actively plan your daily life.

24-hour assignments

For caregivers who want to focus on intensive one-to-one care. You work directly in the household of the person being cared for and build a relationship of trust – with clear agreements and fair conditions.

Your advantages:

• A dedicated contact person instead of constantly changing assignments
• More stable income planning
• Deeper, more personal care situations
• Clear agreements on tasks and compensation
• More time for individual care instead of time pressure

This model gives you the opportunity to fully concentrate on one care situation and allow a genuine bond to develop.

How to start your journey

Getting started with noracares is deliberately kept simple:

• Create a profile: Show your qualifications, experience, and personal strengths.
• Use matching: Nora suggests assignments that truly suit you – professionally and personally.
• Apply directly: You contact the families whose profiles appeal to you.
• Work fairly: You negotiate your salary directly – without commissions, without intermediaries, without hidden deductions.

This way, you remain in control of your work and your time.

And maybe now is exactly the right moment to take the next step. If you want more self-determination, transparency, and fair conditions in your daily care work, then start your profile on noracares today. Your profession deserves appreciation. And you deserve the freedom to decide for yourself.

For companies: Strengthening the care sector together

 

The shortage of skilled workers in care is one of the greatest structural challenges of our time – and no longer affects only care facilities. Sick leave, unplanned absences, and the double burden caring relatives have a direct impact on productivity, employee retention, and team stability. This is exactly where noracares comes in.

As a digital care platform, noracares connects companies with qualified caregivers, flexible care solutions, and sustainable relief models – practical, efficient, and humane.

Find skilled professionals

Access a large pool of qualified, vetted caregivers – from hourly support to 24-hour care. Our intelligent matching system helps you quickly and precisely find profiles that match your needs professionally and personally. This reduces search times, lowers recruitment costs, and creates planning security.

You can find more about the specific benefits here: How does your company benefit from flexible caregivers?

Relieve employees

Many employees today face the challenge of balancing work and caring for relatives. noracares offers companies the opportunity to provide targeted support here. Access to care services or memberships as a benefit help reduce overload, prevent unplanned absences, and sustainably improve work-life balance.

Companies that consider care as part of their social responsibility benefit in the long term from higher satisfaction, stronger loyalty, and a positive employer image.

noracares sees itself not only as a service provider but as a partner – for companies that want to shape care realistically, humanely, and sustainably.

 

 

No one can predict with absolute certainty what the future of care will look like. What is clear, however, is that the care market is changing. Topics such as mandatory long-term care insurance, new training models, better working conditions, and fair pay for caregivers are increasingly coming into focus – not least to counteract the shortage of skilled workers in the long term.

In conversation, Nora appears calm but determined.

“I believe we are at a turning point,” she says. “Families inform themselves digitally, caregivers want to work independently, and companies need to rethink. The structures of yesterday no longer fit the realities of today.”

From her experience, she is convinced: The future of care will be more transparent, more flexible, and more interconnected.

“If we truly want to improve care sustainably, we must strengthen both sides – the relatives and the caregivers. Only then can stability emerge.”

If you are interested in how the care market as a whole is changing and why digital solutions play a central role, you can find an in-depth analysis here: noracares: The care market 2.0 of the future.

“Of course, we at noracares also want to contribute to the future of care. Our innovative approach to care in general and to care placement in particular is an important step toward rethinking the entire care sector,” says Nora.

Big goals for comprehensive care

The vision does not end at national borders. Nora thinks bigger.

“In five years, I want noracares not only to be established in the German-speaking region, but also to be active in many other European countries. We launched in Austria and Romania, and more countries are to follow. Our goal is to make care more transparent and accessible across Europe.”

But growth is not an end in itself for Nora.

“The more people we reach, the more knowledge, guidance, and security we can offer families and caregivers. And that’s exactly what it’s about: helping and supporting.”

To conclude our conversation, we ask Nora a personal question:

What does she wish for the future of care?

She thinks for a moment and then answers calmly:

“I wish that no one ever feels alone with caregiving anymore. That relatives know: There is a solution. And that caregivers can be proud of their profession—because they are treated fairly.”

Perhaps that is exactly the core of noracares: a platform that doesn’t just connect— but accompanies.

Maybe you’re at a point right now where you’re looking for guidance. Maybe you’re reading this article because your life situation has changed—or will soon change.

That’s exactly what noracares was created for.

noracares – Because care is a matter of trust

noracares grew out of a personal experience—and the desire to make the world of care more sustainable, transparent, and human. Our platform brings families and caregivers together directly—on equal footing, without intermediaries, with clear information and real co-determination.

If you’re looking for reliable care at home or want to be sure that your loved ones are in good hands, you’ll find the right support at noracares.

For us, it’s not just about placement. It’s about trust. About relationships. And about responsibility.

Start now with noracares:

• Find a caregiver who really fits you and your family.
• Use our intelligent matching system.
• Benefit from transparent pricing.
• Experience care that is individual, fair, and reliable.
  
   

Care doesn’t have to be a constant burden—with noracares it becomes real support in everyday life. Register today for free and find the right 24-hour care for you. Because care needs heart. And because you deserve only the best.

 

 

 

 

Care is not a lonely path! What began as a desperate search for a friend is now a movement for more dignity in care. At noracares, we’ve learned that technology alone doesn’t heal wounds—but it can tear down the barriers that so often stand in the way of humanity.

In 2026, my greatest wish is that no family has to give up in the “care jungle” anymore. We put the tools in your hands so that you stay in control. Whether you’re looking for hourly support or need 24-hour care: you decide who comes into your home. And every caregiver decides for themselves under what conditions they work.

Care works best on equal footing. If trust is the beginning and self-determination is the goal, then we have fulfilled our mission. You are not alone—we are by your side.

Your Nora

 

• 24-hour care: A form of in-home support in which the caregiver lives in the household to ensure continuity and security around the clock.
• Matching system: An AI-supported algorithm that matches the profiles of seekers and providers based on skills, location, language, and character traits.
• Personal care assistance: In Austria, the legal term for commercial support for people in everyday life (not to be confused with medical home nursing care).
• Transparency check: Viewing verified diplomas, certificates, and reviews from other families directly in the caregiver’s profile.
• Video introduction: An integrated tool on the platform that enables a personal conversation before a contract is signed—crucial for trust.
• Commercial self-employment: Most 24-hour caregivers work in Austria as self-employed personal care assistants, which creates clear legal framework conditions.